Al Brown

Unsurprisingly, celebrity chef and all round good guy Al Brown wanted his website to be fresh and flavoursome. There was the business reality of it needing to promote his brand but he wanted it to go further.

We helped Al create a hub of information and advice for his faithful fans and followers - with his much-loved recipes, links to his TV shows and restaurants, and an online shop.

The website is styley but grounded, professional but rough at the edges, fun without being cheesy and eclectic without being another kiwiana cliché.

Al lives by the motto ‘Don’t take yourself or your food too seriously’ and his new website is imbued with the same spirit. It’s professional and sophisticated while at the same time casual and welcoming.

The site has an aged, rustic feel and beautiful images of Al, his food, and his beloved EH Holden complement the rich content. We blended a nostalgic design aesthetic with contemporary functionality to reflect what Al is all about.

Clever layouts and an elegant mix of typography deliver small bites of information and draw you in to explore the site. We wanted visitors to get a sense that the site was constantly changing so updates from the news and events sections liven up the homepage.

And the whole thing is a piece of cake for a busy chef to keep up to date.