Setting Kiwibank apart from their competition with simple, useful and friendly user experiences.

Kiwibank

Kiwibank
Kiwibank

We’ve worked with Kiwibank since 2008 as custodians of their user experience across all digital touchpoints from the public website to internet banking and mobile applications. Springload also help shape Kiwibank’s roadmap by providing digital expertise into their service design programme.

‘Unbanking banking’

As a challenger in the banking sector Kiwibank’s underlying principle has been to ‘unbank banking’. They do this primarily by putting a human and authentically kiwi face on all their customer connections. Springload’s challenge is to bring that humanity to a diverse range of technology based interactions. You’ll see it in everything from their iconography to the copy on buttons.

Jandals

Accounts

Pavlova

Pay & transfer

Kiwifruit

Apply & open

Caravan

Settings

The simplest, nicest mobile banking app in New Zealand the world

  • The app passed its one year success target in six weeks.
  • It’s the top-rated banking app in the New Zealand App Store.
  • 201 out of 301 App store reviews are 5 star (as at June 2014).
  • 1000’s of positive tweets and in-app feedback messages.

Springload contributes strategy, design and front-end development, working alongside Kiwibank's in-house developer-boffins to improve the app for both Android and iOS platforms.

Showing it off

We produced a demo video showcasing the app for Kiwibank, combining footage from the application with our real-life hand model. Watch the video over on Kiwibank's website.

Service design innovation

It’s clear that digital channels have become an incredibly important part of customer service. Springload are helping Kiwibank make big leaps into the future by contributing our understanding of user behaviour and experience design expertise to their service design programme. Stay tuned.