We're driven by a greater good
A multidisciplinary team, working together as one
We collaborate as one team: we take pride in our values, our purpose, our mission, and how we come together to champion these through our work.
Our 75+ team of designers, developers, strategists, and writers are passionate about improving the lives of our customers, colleagues, and communities using human-centred design to put people first.
Building digital products for all of Aotearoa
In October 2021 our founder and CEO Bron Thomson invited Emily Vaka’uta, our Chief Finance Officer, to join her as co-CEO.
This new joint leadership model recognises the importance of designing and building digital products for all of Aotearoa. Shared, bicultural leadership is crucial in achieving that.
Creating impact since 2002
In 2019 we became a B Corporation® (B Corp™) — which means our internal practices meet the highest social and environmental responsibility standards for companies.
As an agency, we also believe working with values-aligned partnerships and clients is crucial for creating impact at scale.
Our impact report shares stories of businesses we’ve collaborated with to create change in sustainability, educational equity, health and well-being, inclusive content and design, and digital accessibility.
Our whakapuāwai strategy
For us, whakapuāwai means to cause to blossom, develop, flourish, thrive, regenerate.
An important part of our business strategy is regeneration. We want to leave the world better off than we found it. Our ongoing Whakapuāwai strategy speaks to our commitment to increase digital inclusion in Aotearoa and grow a community of diverse practitioners.
We’re for people and planet
We act regeneratively by putting people and planet first. We care about social equity and the environment.