Conversion rate optimisation (CRO) improves your website’s effectiveness by identifying problems and opportunities for growth. Through research, testing, and tracking results, you’ll discover how to grow your conversions. So let's see where you should start.

A big concern among New Zealanders is the fear of mass unemployment as a result of advances in AI. Indeed, the machines are coming for our jobs – but should we be embracing the opportunities offered by AI? We want technology to make our lives better, after all.

Artificial intelligence (AI) excels at solving many common problems and can improve your customer experience. However, there’s a lot of uncertainty about how businesses, large and small, can make use of this much-touted technology. So where should your business start?

Springload and Touchtech have merged to create the largest independently owned digital agency in Wellington. Touchtech’s native development and AI capabilities, and Springload’s human-centred focus will provide a much broader offering to customers.

You know you need analytics. They tell you how well your website is – or isn’t – working for you, your business, and your customers. But to get this much-needed insight, you need to track the right metrics. But which ones do you track?

Every second Wednesday, a tantalising aroma comes wafting from the Springload kitchen. It’s not the scent of slightly burnt fruit toast or freshly brewed coffee. It’s our multi-talented studio manager Kelly Todd preparing a lunch of epic proportions.

Talent Army were Platinum Sponsors for our second Django Girls workshop, which we held last December. We spoke with Adela May, Talent Army’s General Manager, about what inspired them to support Django Girls and women in tech.

Microcopy. Though short in length, these mighty pieces of miniature text are more than just a way to guide users from A to B.

In December last year we held our second Django Girls workshop. We couldn’t have pulled it off with such success without the support of our friends Simon and Lynley from Optimum Results.

Artificial intelligence (AI) is a field of computer science that explores how machines learn, think, act, and solve problems. But, that’s only one way of putting it – there are many ways to define AI.