Search Party: Optimising the searcher experience

18 September 2018 • Tom Pitchforth

Based on the experiences of Springload’s Performance and Optimisation team, Search Party is a no-BS series on all things related to search engine optimisation and search marketing.

Sam, the virtual politician

10 September 2018 • Sam Yates

Politics is a minefield of rhetoric and misinformation. What if you could cut through all the noise using the very technology responsible for creating a lot of it – AI.

Designing for all by letting go of our assumptions

23 August 2018 • Lucy McMaster

As designers, we make assumptions based on factors such as time, money, and our own lived experience. But often this guesswork results in our products not being as good or useful as they could be. To overcome our assumptions, we first need to learn more about them.

An introduction to conversion rate optimisation

19 July 2018 • Emma Howes

Conversion rate optimisation (CRO) improves your website’s effectiveness by identifying problems and opportunities for growth. Through research, testing, and tracking results, you’ll discover how to grow your conversions. So let's see where you should start.

How AI is changing Kiwis’ lives

06 July 2018 • Sam Yates

A big concern among New Zealanders is the fear of mass unemployment as a result of advances in AI. Indeed, the machines are coming for our jobs – but should we be embracing the opportunities offered by AI? We want technology to make our lives better, after all.

AI: A new toolset for digital experiences

28 June 2018 • Robin Marshall

Artificial intelligence (AI) excels at solving many common problems and can improve your customer experience. However, there’s a lot of uncertainty about how businesses, large and small, can make use of this much-touted technology. So where should your business start?

Meet Wellington’s largest independent digital agency

15 April 2018 • Aidan Rasmussen

Springload and Touchtech have merged to create the largest independently owned digital agency in Wellington. Touchtech’s native development and AI capabilities, and Springload’s human-centred focus will provide a much broader offering to customers.

Finding the metrics that matter

10 April 2018 • Thomas Sutherland

You know you need analytics. They tell you how well your website is – or isn’t – working for you, your business, and your customers. But to get this much-needed insight, you need to track the right metrics. But which ones do you track?

An appetite for inclusivity

16 March 2018 • Thomas Sutherland

Every second Wednesday, a tantalising aroma comes wafting from the Springload kitchen. It’s not the scent of slightly burnt fruit toast or freshly brewed coffee. It’s our multi-talented studio manager Kelly Todd preparing a lunch of epic proportions.

Talent Army steps up to support women in tech

09 March 2018 • Ines Almeida

Talent Army were Platinum Sponsors for our second Django Girls workshop, which we held last December. We spoke with Adela May, Talent Army’s General Manager, about what inspired them to support Django Girls and women in tech.