What I do
I support an excellent team of content designers and content strategists at Springload, who help our clients create content that their customers want and need. In amongst creating digital content, we also help our clients with their digital and channel strategies. Oh, and we throw in a bit of Google Analytics and SEO support too. We work with people through 1-1 training, consultancy, and in-depth content design and content strategy. It’s the variety that keeps it interesting! (If you’d like to find out more about how we can help you, get in touch.)
How I got into content design
I started out working in conservation, in places like Belize and St Lucia, after getting a degree in Zoology. Working in conservation was exciting, tiring, interesting and soul-destroying. The experience of making complex scientific concepts easy to understand helped shape how I write and communicate today. After working for a conservation charity on their digital content, I realised I’d found my home. Since then, I’ve been working in content design, content strategy, and user experience for not-for-profits in the UK, and Te Papa and Stats NZ in Aotearoa, before coming to Springload.
What I like about it
I love helping people communicate and understand each other better, for the benefit of everyone. I also love solving complex problems, such as large information architectures, or unravelling the ‘but, why?’ of content production. Content strategy is the sweet spot of creativity and logical thinking, from the small minutiae of style to the deep understanding of what people need.
Content problems are usually process or business problems – by making an effort to communicate clearly in digital products, we’re often supporting teams to work more collaboratively and harmoniously: a joyful feeling! We get to upskill our clients and others across Aotearoa, spreading the love of good, people-centred content, one product at a time.
I’m also lucky to work with an amazing team of content designers and content strategists at Springload – I learn something from them every day. Also, their book recommendations are the best.