Customer journey mapping with post-it notes on whiteboard

Time: Full day workshop

Cost: $475

Location: Wellington Central, but can also be delivered remotely.

Register your interest before Friday 15th April and get 10% off any workshop. 

Our workshops will take place between July-September 2022. Dates for sessions will be confirmed once we have an idea of how many people are interested in attending. 

Got a team that wants to come along? Groups of 4 or more get a 10% discount. 

Fill out the form at the bottom of this page to register your interest in our introduction to content strategy workshop.

Who it’s for

People who are involved in creating or using content strategies for websites, apps, or any other tool. You could be a:

  • content designer

  • product owner

  • project manager

  • communications specialist

  • digital advisor

  • journalist

  • marketing specialist

  • visual designer

  • Developer

  • experience or service designer.

Open to beginner and intermediate practitioners.

What you'll learn

At the end of this workshop you’ll understand:

  • what content strategy is, and what it isn’t

  • fundamental components of content strategy

  • what you need to create a content strategy

  • how to approach a content strategy document including core statement and principles, governance, workflow, style guides

  • how to get stakeholder buy-in for content strategy. 

You’ll also have a template content strategy for you to iterate for your organisation.

A profile image of Ruth Hendry

Ruth Hendry

Head of Strategic Growth

Meet the Experience team

A profile image of Ruth Hendry

Ruth Hendry

Head of Strategic Growth

Meet the Experience team

Register your interest in introduction to content strategy