A woman planning customer journey mapping on a whiteboard.

Customer journey mapping is a powerful tool to help you deeply understand how customers’ use and view your product or service, and to find the opportunities for digital transformation. 

Through an interactive senario, we’ll help you understand how to  break down silos across your business and take a wider view of your customers’ experience. The 3 hour workshop gives you the basic skills to build a customer journey map, to start a conversation about your organisation’s digital transformation.

Time: Haf day workshop

Cost: $325

Location: Wellington Central, but can also be delivered remotely.

Register your interest before Friday 15th April and get 10% off any workshop. 

Our workshops will take place between July-September 2022. Dates for sessions will be confirmed once we have an idea of how many people are interested in attending. 

Got a team that wants to come along? Groups of 4 or more get a 10% discount. 

Fill out the form at the bottom of this page to register your interest in our customer journey mapping workshop. 

Who's it for

People who want to explore the possibilities in their customer experience. You could be: 

  • a manager of a digital team
  • product owner
  • experience designer
  • content strategist or content designer.

What you'll learn

At the end of this workshop you’ll know how to:

  • make proto-personas that describe audiences’ needs, behaviours, goals and perception of your business
  • create a customer journey map tailored to your product/service.

To get a tailored experience you please get in touch with us to book a team workshop. We’ll work specifically on your customer and business needs.

Learn more about customer journey mapping


Customer Journey mapping — what, why, and when?

Good intentions and assumptions don’t guarantee customer satisfaction — but a customer journey map can help you consider things from your customers’ perspective and take the guesswork out of your next business decision.

Read more in our customer journey mapping blog

A profile image of Lauren Skogstad

Lauren Skogstad

Head of Experience

Meet the Leadership team

A profile image of Lauren Skogstad

Lauren Skogstad

Head of Experience

Meet the Leadership team

Register your interest in customer journey mapping