A woman looking at Google Analytics on two computer screens.

Time:Full day workshop

Cost:$475

Location:Wellington Central, but can also be delivered remotely.

Register your interest before Friday 15th April and get 10% off any workshop. 

Our workshops will take place between July-September 2022. Dates for sessions will be confirmed once we have an idea of how many people are interested in attending. 

Got a team that wants to come along? Groups of 4 or more get a 10% discount. 

Fill out the form at the bottom of this page to register your interest in our Using data-driven insights to create better content workshop.

Who's it for

You could be a:

  • content designer
  • product owner
  • project manager
  • communications specialist
  • digital advisor
  • journalist
  • marketing specialist
  • visual designer
  • developer
  • experience or service designer.

Open to beginner and intermediate practitioners.

What you'll learn

At the end of this workshop you’ll understand how to:

  • combine quantitative and qualitative data to create a more complete understanding of how customers are interacting with your product, and how well your content is meeting their needs
  • make informed content decisions based on Google Analytics and HotJar data
  • explore how trends and search can generate better content and raise your profile within Google
  • use qualitative research techniques like card sorts and usability testing to inform your content decisions
  • understand the basics of building data dashboards to report to stakeholders on customer activity and generate data-driven insights across your business.
A profile image of Ruth Hendry

Ruth Hendry

Head of Strategic Growth

Meet the Experience team

A profile image of Ruth Hendry

Ruth Hendry

Head of Strategic Growth

Meet the Experience team

Register your interest in data-driven content