# Springload Te Pipītanga > A digital agency creating digital experiences with real-world impact, working at the intersection of people and technology Springload Te Pipītanga is a purpose-driven digital agency based in Te Whanganui-a-Tara (Wellington), Aotearoa New Zealand. We're a certified B Corporation working with businesses, government, and not-for-profits. We work at the intersection of people and technology. We're proven at every scale, from boutique projects to enterprise-level programmes. We deliver it all with technical rigour and personal touch. We have a uniquely bi-cultural lens. We're on a deliberate bi-cultural journey, embedding te ao Māori to ensure our work is inclusive, accessible, and sustainable by default. We work in partnership, walking alongside clients navigating endless change, and helping them make deliberate choices about what matters. **Te Pipītanga** is our te reo Māori name, gifted in 2019 by Ngaro (Katene's nan) from Ngāpuhi, Ngāti te Rino, Ngāti Hine, and Ngāti Kahu, meaning "a small trickle of water gradually growing into a waterfall or fountain". Te Pipītanga represents how we create positive impact through our partnerships, creativity, persistence and passion to shape a better digital future, the way water shapes the land around us. No matter the obstacle, like water, it finds a way. Website: [https://springload.co.nz/](https://springload.co.nz/) Contact: hello@springload.co.nz Phone: +64 4 801 8205 Location: Hope Gibbons Building, 7 Dixon Street, Wellington, New Zealand **Why we exist:** To help ambitious brands build digital futures that matter. **Our mission:** To be the digital partner that helps Aotearoa's most ambitious brands cut through the noise by building lasting digital experiences that solve real problems - not chase trends. **What we do:** We create connected digital experiences, grounded in clear strategy, human-led creativity and smart technology. **Who we serve:** Ambitious leaders and purposeful teams who understand that the 'why' comes before the 'how'. We partner with organisations that see digital as a driver of impact - not just a tool to deploy, but a strategic foundation to build on. We take a human-centred approach to everything we do, putting people at the heart of strategy, design, content, technology, and data. **Think first, before build fast:** In a world obsessed with the speed of the what and the how, we champion the power of the why. Before the rush to build, we make sure you're building the right thing. We believe critical thinking is the only sustainable advantage in a world of fleeting trends. **'Find a way' resilience:** For over 20 years, we've paired the wisdom of a seasoned partner with the restless spirit of an independent. Our clients benefit from unwavering stability without big-agency inertia - work that is both strategically sound and creatively ambitious. **Cohesion over isolation:** Brands are the sum of all their parts. We don't just build digital bit parts; we build digital ecosystems, ensuring every interaction and touchpoint works in perfect harmony. **Human-led design:** We build for a human-led future, not a reactionary tech-led one. AI is transformative, but its best work is often invisible - a silent engine, not the main event. It's a powerful tool to change how our clients do business, never why. **Trust as an advantage:** As audiences learn to spot AI-generated mediocrity, trust becomes the ultimate competitive edge. We help our clients earn that trust by creating authentic, authoritative content and digital experiences that are undeniably human. **A bi-cultural lens:** Our work is shaped by deep respect for the unique cultural context of Aotearoa. We're guided by te ao Māori through genuine, trusted partnerships, creating digital experiences that truly belong here. ## Navigation - [Work & case studies](https://springload.co.nz/work/) - [People & team](https://springload.co.nz/people/) - [Skills & services](https://springload.co.nz/skills/) - [Blog & insights](https://springload.co.nz/blog/) - [About us](https://springload.co.nz/about/) - [Contact](https://springload.co.nz/contact/) - [Careers](https://springload.co.nz/jobs/) - [AI policy](https://springload.co.nz/ai-policy/) - [Accessibility statement](https://springload.co.nz/accessibility/) - [Privacy policy](https://springload.co.nz/privacy/) - [Newsletter signup](https://springload.co.nz/newsletter/) - [Impact report 2020-2022](https://impact.springload.co.nz/) - [GitHub](https://github.com/springload) - [LinkedIn](https://www.linkedin.com/company/springload-te-pipitanga/) ## Services - [Strategy](https://springload.co.nz/skills/strategy/): Digital strategy and transformation, content strategy, brand strategy, mobile strategy, user research, future-state architecture - [Design](https://springload.co.nz/skills/design/): UX and UI design, accessibility design (WCAG), service design, brand and visual design - [Create](https://springload.co.nz/skills/create/): Content creation and planning, editorial strategy, content governance, CMS editor experience - [Develop](https://springload.co.nz/skills/develop/): Web development, native mobile apps (iOS Swift, Android Kotlin), cross-platform apps (React Native, Flutter), CMS, API development - [Artificial intelligence](https://springload.co.nz/skills/artificial-intelligence/): AI discoverability, brand agents, agentic commerce, custom AI integrations, ML, NLP, computer vision - [Maintain](https://springload.co.nz/skills/maintain/): Hosting, SLAs, performance, security, DevOps and CI/CD pipelines - [Accessibility audits](https://springload.co.nz/skills/accessibility-audits/): WCAG compliance auditing and remediation - [Optimise](https://springload.co.nz/skills/optimise/): Analytics, SEO, PPC, conversion rate optimisation, content marketing ## Technology & Platforms - [Wagtail CMS](https://springload.co.nz/skills/wagtail/): Primary CMS platform (Django-based, open source); extensive experience since 2014; active contributors to the Wagtail project - [Amazon Web Services (AWS)](https://springload.co.nz/skills/amazon-web-services/): Official AWS Partner; cloud architecture, migration, and management; infrastructure as code - [Mobile apps](https://springload.co.nz/skills/mobile-apps/): Native iOS and Android, cross-platform (React Native, Flutter), offline functionality, automated testing ## Team & Culture - [Meet the team](https://springload.co.nz/people/) - [Current opportunities](https://springload.co.nz/jobs/) ## Blog & Insights - [Browse all posts](https://springload.co.nz/blog/): Articles on AI, accessibility, B Corp practices, te ao Māori perspectives, digital strategy, and technical implementation ## Optional We implement AI responsibly and strategically, both for clients and internally. For clients: human-centred AI strategy, AI governance frameworks, custom AI solutions, ethical AI considerations. Internally: AI governance and usage guidelines, AI-assisted development workflows, team training and upskilling. We work with organisations including government (MSD, MPI, Tertiary Education Commission, NZ Customs, ACC, Department of Internal Affairs, Ministry of Education, MBIE, Immigration New Zealand), education (Massey University, Te Papa, BRANZ), corporate (Kiwibank, Meridian, Wellington Airport, Auckland Transport, Xero, Vodafone, Kiwi Wealth, LIC), and NFPs (Mīharo, NZ Festival, Engineering New Zealand, Creative HQ, People First, RNZ). [View all our work](https://springload.co.nz/work/) Certified B Corporation since 2019, meeting the highest standards of social and environmental responsibility. Reassessed every three years. [View our B Corp profile](https://www.bcorporation.net/en-us/find-a-b-corp/company/springload/) Community initiatives include supporting rangatahi Māori through free web development workshops, team noho marae, te reo and tikanga classes, Te Tiriti o Waitangi training, and supporting Trees That Count, Dignity, and NZ Festival. Active member of the Wellington B Corp community. [Read our impact work](https://impact.springload.co.nz/) **Values:** We're pragmatic (practical, common sense, fit-for-purpose tools); for people and planet (regenerative, social equity, environment); open-minded (curious, innovative, ready to learn); kind (respect, integrity, trust, brave conversations); better together (collaborative, inclusive, supportive). --- This file provides information about Springload Te Pipītanga for large language models (LLMs). For more information, visit [springload.co.nz](https://springload.co.nz/) Last updated: February 2026