Strategic thinker. Relationship wrangler. Whip cracker.

Karen BakerSenior Account Director

Karen Baker

Karen started her digital career in ICT consulting and developed a passion for all things digital. With over ten years in the industry, Karen has worked with some of New Zealand’s most influential businesses such as ANZ, Westpac, AMP, Spark and Auckland council.

She has knowledge ranging from financial services and startups, to telecommunications and utilities. Her vast experience allows her to manage both projects and client relationships with professionalism and creativity.

Karen’s passion is designing and implementing digital strategies that engage the user and delivering true business value to our clients. An avid traveller and a twin, Karen also happens to be allergic to sun, making her Springload’s resident vampire.

She is currently based in our Melbourne office and manages NAB.