Social & content

Use the power of words to creatively communicate your brand.

Content strategy

Having a solid content strategy in place ensures you create meaningful, cohesive, engaging, and sustainable content which makes for a positive user experience on all your digital channels. We’ll start with a detailed plan that will drive your content process and ensure decisions are made within the framework of your overall digital strategy.

Content audits

Content audits help determine if your content is relevant to your customer's needs and to your business. It helps determine whether or not your content is accurate, consistent,  necessary and on-brand. Content audits are particularly useful in the process of a redesign and help you make important governance decisions about your content, such as culling, keeping, consolidating, and improving it.

Information architecture

We like to think of information architecture as much as an art as it is a science. Working with the design and UX teams, we’ll build an information architecture that enables users to find the information they’re looking for quickly and easily.

Copywriting

Ah, web copy. The most important and equally overlooked part of a website. The best copywriters speak right to your audience creating unique, readable content written in your tone and voice to better communicate your messages. Our copywriters have the expertise, talent, and skills to craft website content that increases website traffic and makes you money.

Social media strategy

We’ll support you in managing your social media presence across all platforms, ensuring all content is shareable, cohesive, platform-focussed, and driven by the content strategy we develop for you.

Tone and style guides

The tone and voice of your business or brand is what sets you apart. We can create tailored tone and style guides to ensure you’re creating content that resonates with your audience. With a proper guide in place your content will be consistent across your different teams, channels, and formats.

Digital content training

Once we’ve created your strategy and tone and style guide, we’ll host on-site training sessions to help your in-house content teams create the best content tailored to your company’s needs and goals.