A responsive site and brand platform for New Zealand’s leading cultural festival
Our fifth outing for the biennial NZ Festival was about three things: helping them evolve their brand, launching an individual-giving platform and reaching a wider audience beyond the traditional arts crowd. We helped their team investigate and understand their brand values, steered the digital side of the campaign and built a punchy, content-focused site to sell the shows.
There was a 42% increase in visits compared to the 2014 website. And mobile usage increased a whopping 308% from 2014. Bounce rate increased due to clearer navigation that allowed users to find content quickly.