Our digital lives leave digital footprints. But we only collect the bare minimum of (anonymous) information to make our site better. And if you sign up for our newsletter, we only hold onto your email address. Securely.

Information we collect and how we use it

We collect personal information from you, including your:

  • Email address

We collect your personal information in order to:

  • Send you monthly newsletters

Besides our staff, we share this information with:

  • Third-party platforms in order to manage our newsletter subscriber lists.

Providing your information is optional. If you choose not to enter your email address, we'll be unable to send you our monthly newsletters.

Third-party cookies and other technologies

Springload uses third-party analytics to collect anonymous user data. This helps us understand how visitors engage with our website. This allow us to:

  • Improve our website (for example, identify and promote popular pages); and
  • Provide you with more targeted information where appropriate.

 We use third-party cookies and other technologies for marketing and to gather website analytics. This includes:


We use third party cookies – such as Google Analytics cookies – to keep track of the pages you’re interested in and remarket them to you when you leave our site. As a result, you may see ads from Springload when you visit other websites or in apps.

Impression reporting

We use web beacons to estimate the number of users that have viewed and clicked on our advertisements (as a result, we’re able to gauge the success of a campaign).

Demographics and interest reporting

We use cookies and web beacons to get an overview of our visitors broken down by age, gender and interests. As a result, we can provide you with relevant information, services and features and also understand the popularity of our content.

You can opt out of Google Analytics without affecting how you visit our site. Optionally, your browser can delete or block third party cookies.

You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong. If you’d like to ask for a copy of your information, or to have it corrected, please contact us at privacy@springload.co.nz or +64 4 801 8205, or Springload, PO Box 9382, Wellington 6011, New Zealand.