Becoming a more diverse and inclusive workplace
02 October 2018
What does diversity and inclusion in the workplace really mean? This is one of the big questions we’re asking ourselves as we lay the foundations to become a more inclusive company.
Why research is critical for optimisation
28 September 2018
Optimising your site’s conversion rate can reduce drop-offs in traffic and loss of revenue. But knowing where to focus your effort means first exploring how your audience is using your site.
Search Party: Optimising the searcher experience
18 September 2018 • Tom Pitchforth
Based on the experiences of Springload’s Performance and Optimisation team, Search Party is a no-BS series on all things related to search engine optimisation and search marketing.
Sam, the virtual politician
10 September 2018
Politics is a minefield of rhetoric and misinformation. What if you could cut through all the noise using the very technology responsible for creating a lot of it – AI.
Designing for all by letting go of our assumptions
23 August 2018
As designers, we make assumptions based on factors such as time, money, and our own lived experience. But often this guesswork results in our products not being as good or useful as they could be. To overcome our assumptions, we first need to learn more about them.
An introduction to conversion rate optimisation
19 July 2018
Conversion rate optimisation (CRO) improves your website’s effectiveness by identifying problems and opportunities for growth. Through research, testing, and tracking results, you’ll discover how to grow your conversions. So let's see where you should start.
How AI is changing Kiwis’ lives
06 July 2018
A big concern among New Zealanders is the fear of mass unemployment as a result of advances in AI. Indeed, the machines are coming for our jobs – but should we be embracing the opportunities offered by AI? We want technology to make our lives better, after all.
AI: A new toolset for digital experiences
28 June 2018
Artificial intelligence (AI) excels at solving many common problems and can improve your customer experience. However, there’s a lot of uncertainty about how businesses, large and small, can make use of this much-touted technology. So where should your business start?
Meet Wellington’s largest independent digital agency
15 April 2018 • Aidan Rasmussen
Springload and Touchtech have merged to create the largest independently owned digital agency in Wellington. Touchtech’s native development and AI capabilities, and Springload’s human-centred focus will provide a much broader offering to customers.
Finding the metrics that matter
10 April 2018 • Thomas Sutherland
You know you need analytics. They tell you how well your website is – or isn’t – working for you, your business, and your customers. But to get this much-needed insight, you need to track the right metrics. But which ones do you track?
