A profile image of Lizy Cretney

Lizy Cretney

Design Director

Meet the Leadership team

Experience design

Experience design starts at the beginning of a project, but that isn’t where it should end. It’s based on empathy. Understanding who your customers are, what they want to do and how you can improve their experience should flow through the entire lifecycle of a project. And beyond. It’s an iterative loop of discovery, measurement and improvement. We get to know your customers in a variety of ways depending on your needs – user research, prototyping, user testing, and co-design workshops. Your stakeholders can come along for the ride too – it’s a collaborative approach. We communicate and share our knowledge through personas, customer journey maps and user flows tailored to your business, product or strategy.

Brand and design systems

Once we’ve agreed on a brand strategy, we get to work expressing your new or refreshed brand. Then we develop a design system, which is a collection of reusable components guided by visual design or UX standards. A design system can include design principles, colours, typography, iconography, grid/layouts, UI components, interactions, and animations.

Responsive web design

By taking an all-screen approach to design we can create a seamless experience for mobile, tablet, desktop, and any future devices. All good websites are constructed on the foundations of comprehensive customer research and content strategy. Which is why we like to do this first before we design and build. This provides a framework for iteration where we can adapt and scale to meet your customers’ evolving needs.

UI and interaction design

We visually guide your customers through your website or product’s interface in a way that enhances their experience. Our interfaces are easy to access, understand, and use. We increase customer engagement by creating fun and novel ways for them to interact with your digital product.

Motion design

We’ll take your website, app, or product to the next level by applying graphic design principles to filmmaking and video production via animation and visual effects. From films, videos, and animated text, to web-based animations, motion design can transform a regular digital experience into something exceptional.

A profile image of Lizy Cretney

Lizy Cretney

Design Director

Meet the Leadership team

Get in touch

Create beautifully-crafted designs that resonate.